Posts Tagged ‘video’

Having used YouTube with some success for a while now, I’ve picked up a good number of tools and tips that help videos get seen and ranked well.

Once you reach a certain point, the videos you upload can have a viral effect, where the views just keep coming. By adding a link in the video description, you can create a little flow of constant traffic to the site of your choosing.

I mentioned on way to use YouTube in my previous post (using Fiverr to get views) but I’m still testing this. The tips mentioned below are the fundamentals that have worked for me for a long time. They also work for a lot of other people on YouTube and many of those people have built businesses off the back of the knowledge I’m going to share with you here.

So, without further ado, here are my 10 top tips for video marketing using YouTube:

1. Keywords: You may have heard of the Google Keyword Tool. It’s an awesome resource for researching the words that people are typing into Google to find things in your niche. Here’s the surprising thing… YouTube has it’s own keyword tool! You can find it at https://ads.youtube.com/keyword_tool. You can use it to find out what people are searching for on YouTube and in what volumes. But it gets better… You can also use it to find all the keywords that the most successful videos are using, then use them yourself! So, go and find the top videos in your niche and run the address through YouTube’s keyword tool. Then add them to your own videos. It might just be genius!
2. Building links to your videos will help them to be ranked higher, thus getting them more views. You can do this in a number of ways, including linking to the video from a blog post (or just embedding it), or by simply linking to it from your Twitter or Facebook profile.
3. Add tags to your videos that match your chosen keywords. If you don’t have them, you can use the keyword tool above to find them. Don’t leave these out when you’re uploading. Take the time during the upload process to find the right tags for your video clip, as it will pay off in a big way once it’s live and ready to watch.

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As you know, I’m a big fan of Gary Vaynerchuk. I was just watching this and wanted to share it with you:

Leave a comment below and let me know if you agree with what Gary’s saying.

I’ve just finished reading Gary Vaynerchuk’s book about social media marketing, where he also tooks about authenticity in business and as a brand.

Here’s the review! Thanks to Steve Watson and Nicola Cairncross for the book which I won at their event last year.

Get Gary’s Book on Amazon.co.uk
Buy Gary’s Book on Amazon.com

It’s my Mum’s birthday today (Happy Birthday Mummy!) and so I’m up in Bedford, where I grew up, to celebrate with my family.

We’ve just finished watching a movie together and although it’s the second time I’ve seen it, there are still moments in it that grab me by my very core and move me to action. One in particular speaks to me more than all the others.

This is the main moment I’m talking about.

I could write reams on how important mindset is in marketing and in life, but when it comes down to it, this is all you need to be successful.

See you at the top.

In this video I share with you a tool that I’m using to build my Twitter following while I’m surfing YouTube. Very cool, free to use and keeps your Twitter account in front of your followers. By keeping them engaged, you build your brand. They trust you more, so they’re more ready and willing to buy from you. Simples!

We all need to be using social media but having the time to tweet is difficult when there’s so much else you need to be doing.

As many of you know, I’m all about the automation when it comes to social media. Twitter is a large part of my strategy for promoting my site and I have a new tool to help you do it automatically.

I’ve spoken about SocialOomph.com before on my How To Twitter site, as it’s a great way of running your Twitter account. Well, it just got a whole lot better.

Leave a comment and let me know if you’d like more videos like this: