Posts Tagged ‘video marketing’

When you start doing video marketing, a lot of the emphasis tends to go towards making sure you have good content and that whatever screen capture software and microphone you use works for the job.

However, when it comes to actually uploading the video, you hit a slight stumbling block:

• Who’s going to view my video?
• How can I get more views on YouTube?

In many ways, this post is actually a follow-up to my 10 Top Tips For Effective Video Marketing which goes through some of the keys to making sure your video gets seen. One of the things I talk about there is keyword research, which is crucial to succeeding at pretty much anything online.

However, it’s also possible to get people to view your videos on YouTube via a few other, slightly more covert ways. You see, ordinarily you would do your research on a topic, create a compelling video and then hope that people find it. You could bookmark it and send it out on Facebook or to your list, but if you don’t have those or if you want more exposure, then check out the following (free) methods in this helpful video.

To get your free account on Twiends, simply click the following link:

http://www.adventuresininternetmarketing.net/twiends

Having used YouTube with some success for a while now, I’ve picked up a good number of tools and tips that help videos get seen and ranked well.

Once you reach a certain point, the videos you upload can have a viral effect, where the views just keep coming. By adding a link in the video description, you can create a little flow of constant traffic to the site of your choosing.

I mentioned on way to use YouTube in my previous post (using Fiverr to get views) but I’m still testing this. The tips mentioned below are the fundamentals that have worked for me for a long time. They also work for a lot of other people on YouTube and many of those people have built businesses off the back of the knowledge I’m going to share with you here.

So, without further ado, here are my 10 top tips for video marketing using YouTube:

1. Keywords: You may have heard of the Google Keyword Tool. It’s an awesome resource for researching the words that people are typing into Google to find things in your niche. Here’s the surprising thing… YouTube has it’s own keyword tool! You can find it at https://ads.youtube.com/keyword_tool. You can use it to find out what people are searching for on YouTube and in what volumes. But it gets better… You can also use it to find all the keywords that the most successful videos are using, then use them yourself! So, go and find the top videos in your niche and run the address through YouTube’s keyword tool. Then add them to your own videos. It might just be genius!
2. Building links to your videos will help them to be ranked higher, thus getting them more views. You can do this in a number of ways, including linking to the video from a blog post (or just embedding it), or by simply linking to it from your Twitter or Facebook profile.
3. Add tags to your videos that match your chosen keywords. If you don’t have them, you can use the keyword tool above to find them. Don’t leave these out when you’re uploading. Take the time during the upload process to find the right tags for your video clip, as it will pay off in a big way once it’s live and ready to watch.

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