Posts Tagged ‘sales video’

I want to share with you a chapter from my one of the courses I’ve written about writing good copy. It’s a skill I still work on daily, whether it’s in the form of e-mails or in the writing of a sales letter.

I can’t claim to be an incredible copywriter, but I know I’m good. The only reason I know I’m good is that I’ve learned it from people who can do it well, made their guidance into a system and then I’ve followed it. Simple.

As many of you know, I’m also a professional magician and so I bring my experience of performing internationally to bear here, using it as an analogy for how to compel people to engage with your writing.

And please make sure you read all the way to the end, as I have a really crazy $1 offer for you.

So, here it is, a chapter from my Magic Marketing Method:

‘One of the very best ways to create an emotional connection with your readers is through storytelling. I mentioned it in the last chapter, but I want to explore it here and give you some ways to use it effectively, or rather affectively.

What’s your story? What’s the story of your product?

These two questions should really be the starting point for you when writing sales copy or putting together a sales video.

Most of all, considering what we’ve spoken about already, what does that journey make you feel? For example, every magic effect I perform has one thing in common. It’s the thing that will increase your sales and make people connect with you far more deeply than with other marketers.
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This is a great tool which I’ve only just found out about. It’s part of the Google ‘suite’ of programs. All you need to use it is a free Google account.

If you don’t have Powerpoint (or even if you do) take a look at this. It’s easy to use and you can create great presentations with it.

I’ve just stumbled across a video on YouTube that has absolutely blown me away. It’s the most poetic and beautiful example of marketing at it’s very best. And it also features one of my favourite British actors.

Imagine crafting a sales letter or video that not only promoted your brand, but shared your passion, history and culture with your audience in the way this one does. You could give them a unique, compelling story that would draw people in effortlessly. If you could do that, you’d inspire emotion in your readers or viewers, giving them a connection that few marketers (myself included) achieve.

I actually feel excited when I watch this video and I want to be a part of it’s lineage. And I don’t even like whiskey.

This is my new benchmark. I may never reach it but I’ll always be aiming for this level of conviction in my sales messages, whether it’s for a new product or an acting role.

Keep walking