Posts Tagged ‘Pareto’s Law’

Yes, that’s right folks!

My blog and I are jumping on the World Cup bandwagon of extrapolating tenuous points from current events in the hope of sounding relevant and (God forbid) ‘cutting edge’.

Except this one is actually relevant and a good point. And I think it will help you.

I was casually watching the football a few nights ago. The match was being shown on ITV here in England, a commercial channel which broadcasts ad breaks. In this case, the breaks happened twice during half-time of the match.

An ad came on for one of the sponsors. I can tell you now that I don’t remember who or what the ad was for, so it wasn’t effective. What was effective was the message it came with.

It showed a man holding a football, a solitary figure walking towards the penalty spot to take a penalty. The voiceover simply said:

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