Posts Tagged ‘online business’

Assuming you’ve been interested in online marketing for more than about 5 minutes, you’ll doubtless have heard the statistics that are quoted ad infinitum about why online businesses fail. I’m assuming they’re mostly talking financially, in that these people don’t manage to reach profitability or if they do, they don’t generate enough income.

Perhaps the most oft-quoted statistic is that 95% of people who ‘try’ to make it online, don’t.

I don’t know where that stat comes from and I don’t much care. I desire you to have the kind of success that you want, which is the point of this blog post… The failure rate is not where our focus must be if we’re to achieve success.

So, here goes…

There are 3 key reasons why online businesses fail:

1. People create jobs for themselves on the internet to replace their offline job. They don’t create businesses.
2. They are overwhelmed by all the information and potential directions they could possibly take.
3. Their focus is on themselves and earning money, not on how they can provide a solution for those that need and/or want it.

That last one is a biggie, and I’ll deal with it in more depth shortly, but let me briefly explain each of the above in order so you can achieve what you desire.

People create jobs, not businesses

This is one of those things that many people don’t realise they’re doing until it’s too late.

They set out with the best intentions, selling services online. Many great marketers started out this way, but crucially, they didn’t stay there for very long. There’s a good reason for this:

If you can’t step away from what you’ve created online and still earn money, then you don’t have a business, you have a job.

Selling your services is a great way to earn money online and with the power of the internet, you can find clients far more easily than you would if you were cold calling or going ‘door-to-door’.

It’s a wonderful way to get started, as it means you can use skills you already have and simply transfer them onto the internet, in places like The Warrior Forum.

But it isn’t the key to a successful business because Read the rest of this entry »