Posts Tagged ‘Magpie Syndrome’

Having been in internet marketing a little over 6 months now, I’ve been taking stock of where I’ve got to and learning as much as I can from the experience.

I wanted to share one particular thing with you that struck me as important. I even came up with a little name for it: ‘Magpie Syndrome’.

You see, put simply, this is the tendency that we all have (including the internet ‘gurus’) of wanting the next shiny book/course/piece of software that promises to improve our business. Of course, assuming they’re good products, then the chances are good that they will improve our business… Until we see the next shiny object and forget about the first one…

Here’s the problem: We’re all looking for ways to make money online and we want it sooner rather than later. As a result, if we’re convinced that a product will help us accomplish that, then we’ll want to buy it to get that ‘secret formula’. Marketers capitalise on this to sell you their product. However, every marketer is doing this, and so we can easily become blinded by the new information and not actually do anything with it.

Having studied many of the marketers who are wildly successful, I’ve realised that their approach is somewhat different. Read the rest of this entry »