Posts Tagged ‘local business marketing’

I’ve recently been working on a new service for my search engine and social media marketing business. The idea is to list local businesses in over 120 local business sites for a small cost in order to get them massive exposure. You can click the following link to see the Business Listing Service.

Anyway, it got me thinking about you lovely readers of mine, here on the Adventures blog. That service of mine is targeted at UK business owners, but it got me thinking…

What are the best universal ways to get more customers, regardless of your country?

Well, with my thinking cap firmly in place to keep my shiny head warm, I came up with the following 4 simple methods. Use them wisely, young Jedi…Oh, and as with all the strategies I share with you, make sure you focus on one and master it before you start another. Be a master, not a jack of all trades.

Presenting, How To Get More Customers, the Matt Duggan way!

Build Your List of Prospects and Customers

You will have heard this time and again in you’ve been in online marketing for longer than about 5 minutes, but there’s a reason for that: It works.

Those people that are making good money in their businesses have a way of getting in touch with their existing clients in order to promote new offers to them.

Think about this for a moment…

Imagine you have a new service or product you want to sell. Naturally you want to sell as many as possible because you know that your offering is going to help people.

Who will be easier to sell it to?

• People who’ve never heard of you before and with whom you have no rapport.
• People with whom you have a relationship with and who may even have bought from you before.

In case you weren’t sure, I’ve given you a clue!

With that in mind, you need to be building a list and dividing it between prospects and customers. If you’re not sure, it’s easy. Customers have bought something and deserve special attention. Prospects haven’t. They may or may not buy something in the future, but until they put their hands in theit pockets, they’re prospects.

How to Do It:

Simple. Give something away for free.

It can be a report or whitepaper (these tend to be more popular than the word ‘ebook’) on something in your industry that people want to know about. For example, this article, if expanded with more illustrations and step-by-step elements, could easily be a white paper. In fact, I’ll be using parts of it as part of the giveaway on the site with the business listing service.

If you’re feeling more ambitious, Read the rest of this entry »

Having spoken to a friend of mine who runs a local business, I wanted to share with you a method of getting to the top of Google fast.

What’s even better is that this is not the usual SEO or backlinking strategy. It’s a simple tool that businesses miss out on and therefore miss out on lots of lovely traffic.

The tool is part of the Google suite of tools. It’s called Google Places and it enables you to feature at the top of the search results as part of the geographical results (also known as ‘Local Business results’). This is the tool that used to be called Google Business Center and it works like a dream.

I added several clients to this and immediately got them as the first thing people see when they arrive at their search results.

This video is a quick tutorial on how to get listed and use it to dominate your local business listings for free!