Posts Tagged ‘list building’

I’ve recently been working on a new service for my search engine and social media marketing business. The idea is to list local businesses in over 120 local business sites for a small cost in order to get them massive exposure. You can click the following link to see the Business Listing Service.

Anyway, it got me thinking about you lovely readers of mine, here on the Adventures blog. That service of mine is targeted at UK business owners, but it got me thinking…

What are the best universal ways to get more customers, regardless of your country?

Well, with my thinking cap firmly in place to keep my shiny head warm, I came up with the following 4 simple methods. Use them wisely, young Jedi…Oh, and as with all the strategies I share with you, make sure you focus on one and master it before you start another. Be a master, not a jack of all trades.

Presenting, How To Get More Customers, the Matt Duggan way!

Build Your List of Prospects and Customers

You will have heard this time and again in you’ve been in online marketing for longer than about 5 minutes, but there’s a reason for that: It works.

Those people that are making good money in their businesses have a way of getting in touch with their existing clients in order to promote new offers to them.

Think about this for a moment…

Imagine you have a new service or product you want to sell. Naturally you want to sell as many as possible because you know that your offering is going to help people.

Who will be easier to sell it to?

• People who’ve never heard of you before and with whom you have no rapport.
• People with whom you have a relationship with and who may even have bought from you before.

In case you weren’t sure, I’ve given you a clue!

With that in mind, you need to be building a list and dividing it between prospects and customers. If you’re not sure, it’s easy. Customers have bought something and deserve special attention. Prospects haven’t. They may or may not buy something in the future, but until they put their hands in theit pockets, they’re prospects.

How to Do It:

Simple. Give something away for free.

It can be a report or whitepaper (these tend to be more popular than the word ‘ebook’) on something in your industry that people want to know about. For example, this article, if expanded with more illustrations and step-by-step elements, could easily be a white paper. In fact, I’ll be using parts of it as part of the giveaway on the site with the business listing service.

If you’re feeling more ambitious, Read the rest of this entry »

Seriously.

I just can’t be bothered with it…

Having to write an entire, quality, well-researched e-book.

I know I should write it because it’s an asset that I can use to build a list, but I just cannot spare the time right now. And I figured you might occasionally feel the same. So I wanted to share this with you.

I’ve been looking into a few new niches recently. The plan is simple:

• I research the niche and find out what is already working in that market.
• I then look for products that are selling in that market.
• I look at some of the best places to find people who want to buy that kind of product.
• I then create a giveaway product (usually an e-book) that I can give prospects in return for their e-mail address.
• And finally, I set up a squeeze page (also known as an opt-in page) to give that product away and build a list.

Simple enough process and there’s nothing new or earth-shattering about it. In fact, it’s the simple process that all successful marketers use to build a list in their chosen field.

You may be wondering, why is building a list so important?

The answer is simple. If you have a list of buyers or potential buyers in a niche, you have an asset that you can go back to again and again with offers for products that will help them achieve their goals.

And listbuilding isn’t difficult either.

From a technical perspective, you only really need a simple squeeze page and a good autoresponder service. Once that’s there you start driving as much traffic to it (free or paid) as you can.

For me, the challenging part is not researching the niche or finding products to sell… It’s creating that product to give away that will help people.

I’m not a fan of writing and I like using leverage. By that I mean that I like finding people who know about a topic and getting them to create the product for me, either by interviewing them and then having it transcribed, or by getting them to write it.

Better still, I like it when this sort of thing (a product in a chosen niche) has already been done and I can just take the content and either sell it as a product or Read the rest of this entry »

Ok, let me say something up front. I really like Ben Hulme and the way he works. I’m pleased to say he’s become a friend of mine since we met at Mark Anastasi’s Clickbank Masterclass a few months back. So you could accuse me of bias in this review of his latest system.

However, I don’t blog about systems that I don’t believe in.

The only way I can be ‘made’ to believe in something is to try it and do it myself. If it works for me, I’ll tell you about it. If not, I tend to just keep quiet.

Please Note: Before you carry on reading, this is NOT for total beginners. You will need to know how to put together a product and how to set up an opt-in page on your website. You can find out how to create products here and if you have an autoresponder account, then they will be able to show you how to do the opt-in form. If you don’t have an autoresponder account, I use Total Business Cart.

When I met Ben, he shared the basic idea of this system with me. It sounded fairly simple. Sure, it required work, but not a massive amount considering the returns that Ben was making. I tried it and actually made money!

http://www.adventuresininternetmarketing.net/list-ninja

I was pretty impressed and I’ve started doing this more and trying my own methods for it. But every time I try something new using this system, I see that Ben’s already done the groundwork and already tested and tried all the possible variations. Now that I have the full course, I’ve joined the dots and made it work even more effectively. But there’s more…

Read the rest of this entry »