Posts Tagged ‘Internet Marketing’

Nicola Cairncross Interview [ 46:18 ] Play Now | Play in Popup | Download (40)

Attention! Having a pen and paper handy would be a good idea as you listen to this as Nicola shares some great material and strategies for you to apply straight away.

It’s been a while since my last podcast as I’ve been busy adding pillar content to the blog to help as many people as possible. However, I’m back with another interview.

In this episode, I’m delighted to be interviewing Nicola Cairncross from the Business Success Factory.

Nicola was an early inspiration when I discovered internet marketing so it’s a bit of a treat for me to be interviewing her here on my blog a few years later.

What I (and I’m sure you will) like about Nicola is not just her great ability to teach what she knows, but also the matter of fact way she communicates that information. You realise that it’s actually a simple process to make money online, you just need the right guidance from someone who’s been there and done it.

In the course of the 45-minute interview, we discuss:

• How Nicola got started and began using the Ascension and Descension Models to make money (Don’t worry I didn’t know what they were either!)
• How to shortcut the sales and product creation process and start making money more quickly online.
• The 3 Secrets To Business Success.

Nicola believes that there are only three things you need to know to be successful online and she kindly shares them with us in this interview.

We also talk about the success of her previous venture, how it became a victim of its own success and how the book she’s written about it will help business owners for years to come (link below).

Plus we talk about leaving a legacy and Nicola’s huge vision for the future: To create 1million million pound business owners.

We mention several resources in the interview so here’s a list of them to get you moving:

• The Business Success Factory – The awesome free video series that Nicola has created to show you how to succeed in taking control of your business and making it a success.

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OK, it’s official. I’m a huge nerd.

Trying to pretend that I’m even slightly cool is no longer an option.

I was surfing through the blogosphere (which sounds cool, but isn’t really), looking at some of the top 100 internet marketing blogs out there. Incidentally, if you want to check out the IM blog charts (you know you want to) then visit Winning The Web’s Top IM Blogs.

On one of the blogs – owned by IM expert Matt Cutts – I found this little gem. Actually, Matt’s site is full of little gems. Come to think of it, that’s probably why he’s an expert…

Anyway, Matt’s a bit of a genius when it comes to search engine optimisation. In this video he shares TONS of great information which I know will help your understanding of SEO. So, here it is, in its entirety. It’s a long video – a whole hour, in fact – but it’s time well spent.

Enjoy it and let me know what you think below.

If you read my blog last week, you’ll see that I chatted a bit about the new plugin I discovered thanks to my friend Wayne Lambert. The plugin is called Pretty Links and helps you to cloak links using your own domain name. Very cool.

Well, I have an update for you…

I was writing some articles recently for Ezine and other similar directories and realised that they wouldn’t accept these cloaked links, even though I’d made them pretty. Incidentally, when I say pretty, I don’t mean that I’ve covered them in flowers and patterns. I just mean that they now have look like this:

mydomainname.com/pretty-link

instead of like this:

bit.ly/random-collection-of-letters

So, although the plugin is awesome for blog and e-mail postings, it doesn’t work for article links. However, what does work very well is using domain names to cloak the links. Basically, you buy a domain name, then set it up to forward to your affiliate link. Whenever anyone clicks on it, it takes them straight to the affiliate promotion.

Now you may be thinking: ‘Yeah, but isn’t it more expensive to buy a domain name every time you want to cloak an affiliate link?’

Yes, of course it is, but there’s a very good ‘up side’ to doing it this way.

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Having spoken to a friend of mine who runs a local business, I wanted to share with you a method of getting to the top of Google fast.

What’s even better is that this is not the usual SEO or backlinking strategy. It’s a simple tool that businesses miss out on and therefore miss out on lots of lovely traffic.

The tool is part of the Google suite of tools. It’s called Google Places and it enables you to feature at the top of the search results as part of the geographical results (also known as ‘Local Business results’). This is the tool that used to be called Google Business Center and it works like a dream.

I added several clients to this and immediately got them as the first thing people see when they arrive at their search results.

This video is a quick tutorial on how to get listed and use it to dominate your local business listings for free!

If you own a website, you need to watch this short video. It’s pure content, it’s free and it can really help your site rank well in all the big search engines.

I was chatting to a friend of mine last night (yes, even Internet Marketing nerds like me have friends). He’s an editor for the online directory that Google uses to determine which sites are ‘authority sites’. A good guy to know, right?

Anyway, I realised that a lot of people who own websites don’t know about this directory or how vital it can be in helping you to become an authority site. So I thought I’d make a video Read the rest of this entry »

Just a quick note to let you know that, thanks to The Warrior Forum (http://bit.ly/WarriorForum), I’ve been asked to write for a new, up-and-coming internet marketing magazine. It’s called Conquer Internet Marketing (CIM) and is already available as a download.

http://conquerinternetmarketing.com/

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