Adventures in Internet Marketing

Posts Tagged ‘Copywriting’

I stumbled across this little gem pretty much by accident. Frankly, it watching it was one of those ‘why didn’t I think of that?’ moments.

For those of you not familiar with Jay Abraham, he’s a master copywriter. He’s written copy for some very big names in the marketing world and teaches a select few how to do the same and get paid HUGE sums for it.

Copywriting is, of course, the art of selling in words. If you write something compelling about your product that clearly connects with your readers (potential buyers), you make a sale. It sounds easy when phrased like that but it’s deceptively hard. This is the reason that people like Jay can charge tens of thousands of dollars per sales letter – because they’ve mastered it.

However, I have very good news for you… Read the rest of this entry »