By Matt on May 03rd, 2011
Is This The Most Smug Marketing Campaign Ever? – New iPhone Ad (If You Don’t Have an iPhone…)
This is rather different from what I normally post, but I think you’ll enjoy my Apple advert parody (below the original video).
I was watching TV a few nights back and saw an advert that genuinely shocked me in its smug tone and general arrogance. I actually like the product and think it’s a brilliant step forward in many ways. In fact, it’s phenomenally successful…
So why on earth would they market it like this?
So, I decided to record a narration of my own and using the old iPhone ad music, I decided to voice what Apple are really saying(!) with their new ad campaign. Enjoy!
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Brilliant! And so true. Thanks!
Thanks Sarah!
Well..! spot on Matt.
In Starbucks on Saturday, family of 4 next to me and my wife, Mother on iphone,The Son,and the daughter both on iphones, The father sat there on his I-todd. Funny really.he must have manifested all that,clever bugger.;-)..
Haha! Good skills that man! I bet he bought all their iPhones…
Glad you enjoyed the post.
Matt
But – I DON”T have an iPhone!
So I can’t Face Off, or whatever it’s called, to my ex wife show her that I’m on a beach in Thailand with a beeootiful Thai girl and a cocktail.
Maybe I should get her one?
PS dear. If you read this – I sold the house.
Alan
Hahaha! And Alan wins for the best comment on the blog this month!
Hope your wife gets the message soon Alan and that she’s not too upset.
Thanks for the comment.
[...] I blog about marketing online, but I could relate a blog post to this TV ad. I actually created my own parody of the ad which poked fun at the original campaign. It struck a chord with people who’d seen the ad and [...]
it was cool except there was no editing good stuff
True. I didn’t feel the need to edit the video as I could talk about what was on the screen, just adding my own version of what I felt Apple were really saying.
[...] I was able to do, by releasing videos where I was the featured voice. An example of this was my iPhone ad parody, which I posted to [...]
Completely true Matt, the Apple guys should have conducted a poll before airing it on TV. I’ve always been an Apple fan but I do find some of their ads quite meaningless. It was a pleasure reading this post and I’ll look forward to come across more such interesting and creative post.
Haha, thanks Audrey!
Yeah, I just found it so congratulatory that I had to make a point of doing a parody. Truth is, I’ve only really promoted them more, but hey, I get to be more creative than the average blog post for 5 minutes!
Matt
[...] This type of virality is relatively easy if you can create a funny parody, like our very own parody of Apple’s ‘If you don’t have an iPhone’ commercial. As Kevin mentioned: ‘We don’t just enjoy now, we [...]