Updated: 8th March 2013
As you’ll know if you follow my blog page on Facebook, I’ve grown that page to over 4,000 mostly targeted fans in order to bring me some traffic each month. I’ve actually been working on Facebook for some time but only recently have I started to ramp up the way I use it to generate leads and income, largely inspired by people like Phil Henderson.
However, I’ve now started to branch out and grow several other pages in a number of different markets in order to expand the amount of income streams I have. Using methods I’ve learned both recently and over the time it took to grow this blog, I am growing the number of fans consistently and steadily. So, if you’re looking for how to get more fans on Facebook, then you’re in the right place.
Here I’m going to show you my top 6 ways to get more fans to your Facebook page, no matter what market or niche your page is in. I’ll break down each one so you can start applying them today.
One word of caution before we get started: Choose one or two of these methods and get good at them before you start on the others, otherwise you may find them overwhelming and hard to keep track of. If these methods are new to you, take your time to understand and apply them individually before combining those that work best for you.
So, with that said, on with the show!
Method One – Make Your Fan Page Title Irresistible… Then Optimise It
One of the first keys to getting lots of fans is to come up with a title that will excite people or that they will agree with without thinking about it. When it comes to marketing online, this means that you need to find a title that has the following attributes:
- It’s engaging and perhaps even a little outrageous or opinionated
- It’s keyword rich (meaning that it contains your main keywords for that niche)
- It’s specific to your market and the people you want to connect with
- It’s funny or at least amusing (humour gets ‘likes’ like you wouldn’t believe)
I’ve added the part about humour last because it’s not essential, but it does help add an extra element of attraction to your page as people enjoy humour and will like to share that humour with the other fans as well as their friends.
In order to find a page title that checks the first three features listed above, you need to do your research.
- First of all, choose a market and then look within that market for a niche or even micro-niche. As an example, you could start with the lifestyle market, then look into relationships then drill down to the people looking to date a specific type of person (uniform dating, religious dating, sugar daddy dating, that kind of thing).
- Research that niche using tools like the Google Keyword Tool or Market Samurai. You’re looking for ‘Exact Match’ keywords that get at least 500 searches per month on Google.
- Choose a relatively ‘long-tail’ keyphrase (more than 4 words long) as there will be less competition for this when it comes to optimising your page (more on this later).
- Look at other already successful pages that exist within your niche and see what their titles are. Don’t copy them word-for-word but see if you can use the basic idea and make it better, more engaging or funnier.
- Take your chosen keyphrase and integrate it into your title, giving it an engaging twist. For example, if we continue with the dating example, the keyphrase might be ‘best place to find hot dates’ so the page could be called ‘Hotties of the World – The Best Place To Find Hot Dates On Facebook’ (you’ll be surprised what people will like).
Remember that there are currently over 500 million people on Facebook, so you’re bound to find something that appeals to a group of say, 25,000 (remember, this is a tiny fraction of the total people using the great book of Face).
The next step is to set up the page with your catchy title. If you’re still lost for a catchy title, check out the magazines or products that cater to your niche and use their catchy headlines or sub-headlines as the title for your page, ensuring that you integrate your keywords with them.
Now the goal is to get your page up to 25 fans as quickly as possible. Once you get to 25 fans, you can choose your own page address, meaning you can get facebook.com/YourKeyphrase. For example, I recently (3 days ago) set up a page for a new comedy show on the UK channel, Channel 4. My keyphrase was the show’s title and the name of the network so I got www.facebook.com/CampusChannel4.
To get your own Fan Page URL, log into Facebook then type in www.facebook.com/username into your address bar. This will take you to the page where you can choose your own addresses for your personal profile and all your fan pages (assuming they have over 25 fans). Get facebook.com/YourKeyphrase (not the page title, just the keyphrase) and you’ll start to see traffic from the search engines once the page starts to rank (which for long-tail phrases can be as fast as a day or so).
Method Two – Create Good, Targeted and Regular Content
This is a simple one to do, and a very easy concept to understand, yet in practice, there are still people doing it wrong. I want to show you how I’ve done it and got traffic and even sales from it.
Before I do, you might be thinking…
‘Hang on, how does posting good content get more fans on Facebook? Surely posting content is only good for current fans, not getting new ones…‘
Due to it’s viral nature, when someone who is already a fan likes your content (and clicks the ‘Like’ link beneath the post), their friends (who aren’t yet fans) see it and can comment on it and like it too. They will see their friend is a fan and they will see this as social proof that the page is worth being a part of. Your current fans may even click the ‘Share’ link beneath the post and post it to their wall on their profile, instantly giving you more exposure. When I post new content on the wall of my pages (which I do 2-3 times per day per page) I always get new fans from it.
Anyway, enough of that… Back to the content creation.
The first thing to say is that your content needs to be relevant to your audience. This, again, sounds obvious but it’s surprising the number of people who set up a page and then post all kinds of stuff that isn’t relevant to the audience they’ve created. If your page is about a TV show, don’t post stuff on the page about online dating or ways of getting fit. There’s no quicker way to get ‘Unliked’ and be seen as spammy rather than helpful.
The question arises: Where Do I Find Content For My Facebook Page?
Well, if you’re an expert in your subject it makes things easier as you can get all the info you’ll need for posts from your brainbox. However, it’s a good idea to mix things up and add content in several formats. Here’s my list of good places to get content for facebook pages:
- YouTube.com – Facebook loves video and so do Facebook’s users. Find – or better still – make videos that tell your audience something about the subject they’ve liked. Upload it to YouTube then post it to your wall.
- EzineArticles.com – You can find good articles here to expand on different parts of your niche, to help your fans. The downside is that the article may have a link at the bottom to another person’s site, taking your fans away from you. The best thing to do is write your own content and share it with them via the page, but if you’re not into writing, just find good articles by other people.
- Blog Searching – If I personally know and/or read a blog that is about that page’s topic and it’s helped me, I’ll post the link to my page. You can do the same. It can be a colleague’s blog or simply an expert in the niche who you can follow.
- Quotes – People seem to love bitesize quotes from the greats in their market. In the world of marketing, I could quote David Ogilvy, Charles Saatchi or Richard Branson. Who’s the expert in your market? Go to Google and type: The Expert’s Name + Quotes. For example: ‘Richard Branson quotes’. You’ll find a raft of quotes you can use as posts.
Above all, make sure this content is relevant and you keep posting to the page on a regular basis. I do 2-3 posts per day on my more active pages. Even one post per day is ok, just keep it consistent and relevant.
Every few days, I include a post that has an offer attached to it. This could be a related Amazon book (using my Amazon Associates account to get an affiliate link) or a Clickbank/PayDotCom product. That’s the balance I use to make money from the groups once they’re built.
Method Three – Joint Venture With Other Page Owners
Joint Venture is really just a buzz phrase or marketing term meaning ‘working with other people in your market for mutual benefit’.
This method is simple and to-the-point, so this part of the article will be too:
- Find pages that have lots of fans (5,000+ at least but ideally over 25,000) that are related to your page or niche. For example, in the case of the page I created for Channel 4 show ‘Campus’, I realised that the person who’d produced and directed it was also the producer and director of several other hit comedies. So, I went to Facebook and found all the fan pages I could that were related to those previous shows.
- Once you have those pages, contact the admins of the pages and ask if they would post a link to your page on theirs. This gives them something new to post, plus it gives you exposure. You could also offer to give them a promo on your page once it reaches a certain number of fans. That way they get exposure too.
- Another way of doing it is to actually offer them some money to post your link. If they have hundreds of thousands or even millions of fans, they won’t be interested in doing a joint venture with someone who has 6 fans, so you need to give them another incentive. Pay them via Paypal so it’s all above board. Offer them a price for a mailout (it will vary depending on the amount of fans they have). As a rule, each fan is worth roughly $0.23 – $0.26 each on average (source: Mark Anastasi’s FB Cash Course) but can be worth more. If you feel there might be trust issues, then offer them half up-front and the other half once the post has been made.
With this method you can grow those first 25 subscribers quickly and then use your own fans as leverage for more joint ventures in the future.
Method Four – Facebook Ads
This is another paid method of building fans that I’ve used and that has proven effective, especially when you’re starting out. The good thing with this is that it is very targeted, relatively inexpensive and not necessarily a long-term solution, as the page will ‘go viral’ past a certain number of fans.
Using Facebook ads is pretty simple and this FB Ads fan page will actually give you a lot of good free information about how to go about using them.
The things to remember are the same things to remember if you’re using any kind of ad platform (like Google Adwords or the ads on other search engines):
- Make sure your ads have an attractive photo. If it’s for a celebrity, use a sexy headshot of that celebrity. If it’s for a niche or business, use something that clearly illustrates the point of the page and what people can expect from being a member of that Fan Page. Oh and in terms of the pictures, it turns out that boobs sell! Who knew? If you want proof then check out this awesome guide to Facebook Ads by Shoemoney.
- You can ‘cheat’ a little (although not sure for how much longer) by using a picture with text in it. This increases the amount of text you can use in the ad and is good for extra info on the main USP (unique selling point) of your page/business.
- In your text, include something that will capture people’s attention. Again, see what others are doing that works and try and improve on it. You don’t need to re-invent the wheel. You have limited space so be punchy and get to the point.
- Obviously, don’t include anything that’s likely to get your ad disapproved like nude images or claims about income. Not only will you get rejected nine times out of ten, but it doesn’t really do you any favours on the credibility front.
- Make sure you target your ads very specifically to the age group and demographics of your target market. If it’s aimed at Mum’s under 40 who like America’s Next Top Model, then target them.
Your budget doesn’t need to be huge to start out using Facebook advertising. The minimum daily spend at the time of writing is just £1 or $1.
It’s a great way of building your page quickly to get the URL you want and then to get the first few hundred followers. I currently set my targeted campaigns to run for one week and set the budget at just £2 per day. This means I only spend £14 total for a new page in that time and that gets me quickly to having a small community that I can now leverage and grow. Needless to say, the more my pages make me, the more I will increase this as I experiment more with FB Ads.
Method Five – Get Fans For A Fiverr
If you’ve read my blog before you may have heard me mention Fiverr.com as a great source of traffic. However, like all sources of traffic it’s only good when it’s targeted and used properly. So here’s your guide to use it effectively.
I actually have two ways of using Fiverr to promote fan pages, so I’ll go through both.
Fiverr allows you to search for and find people who are willing to promote you to their fan page for $5. This sounds great at first but you need to know what their fan page is about. As I said in the previous methods, targeting and relevancy is important when it comes to content. The people who are fans of that page will have a specific interest and you need to cater to that. If you can’t you need to find another fan page owner.
Here’s what I do to find out what pages the providers have and if I can work with them:
- Go to Fiverr.com and in the search bar in the top right type in ‘Fan Page’ or ‘Facebook Fan Page’. Amongst the results, look for those people who are willing to promote you to their fan page.
- Contact the seller by clicking on their username and sending them a message via their profile on Fiverr. Ask them these questions about their fans/fan page: a) How many fans do you have? b) What is the page about?/What are the fans interested in? c) What percentage of feedback do you get on your posts?
- Once they get back to you with the information you can assess whether or not to proceed with paying them to post for you. You also need to make sure that they can provide proof of the service, ideally by directing you to the page after they’ve posted it so you can see your post.
- When sending them what to post, see if you can write one line of text for them followed by the link. Make it reletively snappy and attractive. If not, just send them the link to post after you’ve paid for the service.
- If they deliver and you get more fans, great! If they don’t deliver, no worries. You don’t have to pay them and you can reject the work as not being done.
Eventually you’ll find some suppliers you can work with regularly to promote your pages in different niches.
The other method I use for Fiverr is simply to find people on Fiverr who do social bookmarking services. They usually have the following kind of titles:With these suppliers, it’s far easier than those offering to promote via their fan pages. You just give them the link to your page along with your keywords and a brief description and they go to each of the sites and bookmark your page. This simply means that they submit your page to a place where others can see what they’ve bookmarked, just like when you bookmark a page in your web browser but more public.
What this does is gives you credibility on other networks and allows people within those networks to see your site and find their way to Facebook to like it.
It also helps your search rankings as some of these sites have a lot of kudos with the search engines as they’re full of user created and user bookmarked content.
So, that, in a nutshell is Fiverr and how to use it to get more fans on Facebook.
Method Six – Change Your Identity
Before you ask, no, I don’t mean change your real identity. Nor do I mean create fake accounts on Facebook. I don’t like that way of doing things.
This method is a simple one that is easy-to-do, free and proven to work. It’s proven, not just by me, but because it is almost identical to a strategy that virtually every blogger to ever use the internet has utilised: Commenting.
To be specific, I’m talking about commenting on other fan pages. But there’s a key thing you need to do first, so that every comment you make leads back to your fan page and creates another potential stream (or at least trickle) of new traffic.
On your fan page, there is a series of options in the top right of the page that only you can see. I’ve taken a screenshot from one of my pages (right) to illustrate it.
As you can see, the top option (beneath the list of admins) allows you to change your identity and to use Facebook not as yourself, but as the page itself.
This means you can now go to pages related to your market or your readers’ interests and comment on them. Leave comments that are interesting and that contribute to the other person’s page. Perhaps start a conversation with people on those other pages. For example, for my page about the Channel 4 series ‘Campus’, I could go and find pages about British Comedy, or Green Wing, or Fawlty Towers or any other TV shows. I could also comment on the fan pages for the cast members, or any pages that were set up for the characters.
All of these comments open up another avenue, down which new visitors can come and like your page. Simple but effective, especially if you comment on photos and posts from a page that is still active (rather than one that has very little activity on it). As you may have noticed, it works in the same way as blog commenting.
Incidentally, while I think of it, there is one blindingly obvious way of getting more fans to your page that I haven’t mentioned yet, partly because I assumed everyone would do it automatically:
You can, of course, invite your friends to like the page via the ‘Suggest to friends’ link at the bottom of that admin panel in the top right of the fan page. This is another simple way of getting a few fans to get you on your way to the first 25 fans when you get started with a new page.
So, there you have it – How To Get More Fans On Facebook!
I realised when I started writing this that I could easily turn this into an e-book and give it away that way, but I decided to share it here as I think this way it will benefit more people (and it won’t do my traffic any harm either!).
If you’ve got something from this article, simply let me know what it was in the comments section below. Similarly, if you’d like more posts like this one, comment below telling me what you’d like me to cover.
‘Til next time friends. Tune in, same Bat-time, same Bat-channel.