I recently sent a survey to my subscribers, asking them what they struggle with online.
One thing came out again and again, so much so that I decided to create a special video tutorial that would help them to achieve what they wanted…
That thing that came up, both with those that are new to online marketing to those that are established was how to do keyword research in order to find the hot niches online.
In the video, I expose my exact method for researching keywords in order to find niches and micro-niches that have plenty of searches and only low to moderate competition. Knowing these skills is absolutely vital in order to be successful online.
The tool I use in the video can be found here – Google Keyword Tool
The best keyword research and competition analysis tool I know – Get a FREE Trial Here
A great free tool to use to qualify what you find on Google’s Keyword Tool – The Keyword Questions Tool
Here’s a quick overview of the method I use to research keywords that have good amounts of traffic (visitors) and low organic competition in the search engines:
- Once you’ve gone to the Google Keyword Tool, type in the main keyword or market that you’re interested in going into. This is very unlikely to be the keyword you end up using, but it gives you a starting point before you start to drill down into the niche to find micro-niches like the one I found in the video.
- Ensure that you set the parameters of the search using the Advanced Options area beneath the main search area. In particular, make sure you set the number of searches the results get per month to between 1500 and 8000 if you’re a beginner. More advanced marketers can use higher numbers but bear in mind the competition will be higher, so you will have to adjust your competition numbers too later on in the process. When it comes to how to do keyword research properly, this is one of the most vital parts of the process.
- After you’ve run the search, change the search match type to ‘Phrase’ not ‘Broad’ or ‘Exact’. This means that you are looking for results that have the word you typed in within the phrase. This allows you to see a more precise appraisal of what kind of traffic you can expect from the keyword as you will gain traffic from other keywords that are a phrase match to your original keyword.
- Look for ‘buying’ keywords rather than keywords that have words like ‘free’ in them or that are purely for one small bit of information. Bear in mind that those who are looking to solve problems are more likely to buy a product to resolve that issue. As a result, they may use words like ‘get rid of’, ‘cure’ or ‘improve’ or they make look for product reviews of something they’re thinking of buying (you could be an affiliate for the product in question and create an affiliate site for that product using the keyword you’ve found).
- Once you find a keyword that looks good, click it to run the Google search on that term. Change the search to a phrase match by adding the speech marks to either end of the search term.
- Check the competition and make sure it’s between 10,000 and 35,000 competing pages for a phrase match search (raise these numbers if you’re more advanced to up to 100,000 competing pages bear in mind that the more competition you find, the harder it will be to rank in the search engines).
- If you can’t find one using your first keyword choice, start to put the keywords you found through the keyword tool again and see if any more variations come up.
Remember, during the process, stay open to variations on words that mean similar things. For example, in the video, I find a niche based on a word that means a similar thing to my original search. This will often happen and is part of the process of drilling down into your niche to find the micro-niches.
If you’ve enjoyed the video and the rest of this post, please leave a comment below. If you have any questions, leave them below and I’ll reply as soon as I can.