Archive for the ‘Product Creation’ Category

Seriously.

I just can’t be bothered with it…

Having to write an entire, quality, well-researched e-book.

I know I should write it because it’s an asset that I can use to build a list, but I just cannot spare the time right now. And I figured you might occasionally feel the same. So I wanted to share this with you.

I’ve been looking into a few new niches recently. The plan is simple:

• I research the niche and find out what is already working in that market.
• I then look for products that are selling in that market.
• I look at some of the best places to find people who want to buy that kind of product.
• I then create a giveaway product (usually an e-book) that I can give prospects in return for their e-mail address.
• And finally, I set up a squeeze page (also known as an opt-in page) to give that product away and build a list.

Simple enough process and there’s nothing new or earth-shattering about it. In fact, it’s the simple process that all successful marketers use to build a list in their chosen field.

You may be wondering, why is building a list so important?

The answer is simple. If you have a list of buyers or potential buyers in a niche, you have an asset that you can go back to again and again with offers for products that will help them achieve their goals.

And listbuilding isn’t difficult either.

From a technical perspective, you only really need a simple squeeze page and a good autoresponder service. Once that’s there you start driving as much traffic to it (free or paid) as you can.

For me, the challenging part is not researching the niche or finding products to sell… It’s creating that product to give away that will help people.

I’m not a fan of writing and I like using leverage. By that I mean that I like finding people who know about a topic and getting them to create the product for me, either by interviewing them and then having it transcribed, or by getting them to write it.

Better still, I like it when this sort of thing (a product in a chosen niche) has already been done and I can just take the content and either sell it as a product or Read the rest of this entry »

One of the crucial messages that came out of the Clickbank Millionaire Masterclass that I attended at the end of June, was that in order to get the consistent, steady income that we all seek, one needs to have one’s own products.

This makes perfect sense, as when you start creating and selling products, you are building assets which work for you and put money in your pocket with relatively little effort after that original creation.

Product creation can be pretty daunting for many people, particularly those who feel like they don’t have enough expertise in the field or technical knowledge to put together a great product.

With this in mind, Mark Anastasi put together a presentation which showed people how to create products relatively easily and economically. It’s a good lesson in the skills needed to create products online, but it also shows how the really good marketers think, particularly when you look at copywriter Brett McFall’s method of making $4000 from an e-book (which I’ll be revealing later in the week)! Massive leverage is the name of the game.

So, let’s get started…
Read the rest of this entry »

I’ve got a treat for you today.

You see, several people I’ve spoken to recently have moaned about not having their own product, or the fact that it takes a long time, or that it’s expensive.

Wrong, wrong and wrong again.

A friend of mine (Wayne Lambert) has a method for you of making money with master resale rights products. Best of all, he’s giving this great information to my readers and subscribers for free. What a nice man… Read the rest of this entry »

Just a quick note from me today.

I’ve found a fantastic collection of interviews with a variety of experts. These are totally awesome for research. Imagine all the tools and products you could provide to others to help them.
Read the rest of this entry »

I’ve been creating more and more video products recently.

There are two main reasons for this:

• They have a higher perceived value and therefore can be sold as information products at a higher price than simple e-books.
• They’re excellent sales tools for affiliate products.

I’ve found an excellent tool for illustrating ideas and techniques via mind maps. You can clearly plan out a strategy and then either use it as a bonus for an e-book course, or film yourself talking it through for your readers. Either way, you’ve created a product for free.

The first thing you need to check out is Read the rest of this entry »

This is a great tool which I’ve only just found out about. It’s part of the Google ‘suite’ of programs. All you need to use it is a free Google account.

If you don’t have Powerpoint (or even if you do) take a look at this. It’s easy to use and you can create great presentations with it.