Adventures in Internet Marketing

Archive for the ‘Niche Research’ Category

I asked my subscribers for their feedback recently. I simply posed the question: ‘What do you want to learn?’

One of the many replies I recieved was from a guy called Ian who asked a couple of very good questions. I thought that rather than just answering him via e-mail, I would share the questions and my answers to them.

So here goes:

Do you look for the niche first then create a product around it or do you have an idea for a product then research it’s viability?

This is an interesting one. The truth is, I’ve done it both ways but from my experience, there’s only one way that is very likely to work:

• Find a niche that you have some interest in – The interest isn’t vital but helps to determine where you start looking.
• Find out if there are people selling to that market – Run a search for all the terms you can think of relating to that niche and see if there are Google ads for it. Also look to see if there are people on the first page with things to sell on their site.
• Find out if there are people buying in that market (this is vital) – Forums within your niche are a good place for this. Also, look on Clickbank and Amazon to see if there are products out there. On Clickbank you can see if the product is actually selling.
• Find out what they want to buy – Note that I didn’t say ‘need’ to buy. Again, best way is to ask them. Go to forums and see what they’re discussing and what problems aren’t being solved well enough by others.
• Then create a product around that and place it on Clickbank.

When I first started, I created a product that I thought the market needed. It was a lot harder to sell than subsequent products because I was attempting to sell them something I thought they needed. In fact, I should have looked into what they wanted to buy. I also needed a market full of rabid buyers – ideally people who are obsessed by their field of interest. The classic example are golfers, but there are hundreds out there.

One advanced strategy that my mentor shared with me is
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Just a quick note from me today.

Perhaps the most important part of setting up a business or site online is to make sure you have a good niche. By ‘good’ I mean a niche where:

• there are plenty of buyers
• there isn’t too much competition (but certainly a few people making money)
• and where people are looking for something to solve their problem or issue. Needless to say, that ‘something’ is where your product comes in.

To research good niches (and the keywords that go with them) can be a bit laborious. It would really be far easier if you had a piece of software that could quickly go to Google and locate the areas that have all the attributes of a good niche.

Maybe you can see where I’m going with this…

Well, now there is!

Accomplished internet marketer Ryan Deiss has just released his Cherry Picker software for FREE. You can get a copy here:

http://www.adventuresininternetmarketing.net/cherry-picker

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One of the most challenging parts of internet marketing (in my experience) is finding that target market to sell to.

Marketers refer to it as a ‘niche’ and it’s the key to ensuring your success. I found this out with my first product. I went into a big market (Twitter) with plenty of knowledge about the subject but very little knowledge about marketing. As a result, I was overwhelmed by massive competition.

Consequently, I had a great product but no truly targeted market to pinpoint.

A few days ago when researching my niche, a friend sent me a link to this free service:

http://www.nicheaday.com/

I’ve been getting the e-mails from Scot, who runs Niche A Day for the past two days and even in that short time, I can see the massive value in his service.

Just today, he’s suggested a niche that I know about (through friends) which I never even considered tapping into.

http://www.nicheaday.com/

He also provides a way in which you can drill down to find a really specific little niche that you could easily dominate.

The list of keywords he provides to go with the niche is invaluable for this, as it’s basically the first part of your keyword research, done for you.

If you’re new to internet marketing, or you’ve ever struggled with a niche, I’d suggest you take a look at this. Try it for a week (it’s free forever) and see if you can’t find a good little niche.

http://www.nicheaday.com/

Let me know how you get on by leaving a comment below. Just click ‘Comments’

I’m off to find more niches to provide for!