Archive for the ‘Mindset’ Category

Let me know if this sounds familiar…

When I first got started doing niche marketing online, I felt that I was giving away too much to my potential customers for free and that, if I gave all of this value for free, I would run out of things that people would actually pay me for.

As a beginner back in 2010, I also felt like I didn’t know enough to be able to provide enough value for people to pay me.

Now, these are both lack-based thoughts of not being enough that had crept in years earlier and which I’ve since dropped as they were holding me back. If you can identify with the above feelings, then I’d urge you to look at your own beliefs and see if they are having a similarly detrimental effect on you and your income. If you’ve already kicked those thoughts to the kerb, you may need to learn principles with which to replace them.

I’ve recently been reading a book that has simply and easily explained a principle that is currently revolutionising my approach to business and that I’m confident will make me more money. It’s one that, if mastered, can lead you to become far more valuable to your market (whatever that may be) and therefore lead to you generating more income for yourself.

It’s also deceptively simple and, when applied with the other 4 principles set out in the book, will lead you to see yourself for your true potential. It opens you to a world of opportunity. Interested?

The book is called Go Givers Sell More by Bob Burg and John David Mann and it details how to apply The 5 Laws of Stratospheric Success to yourself and your business.

So you can start to form or re-form your thoughts about how to do business online, I’ve set out the laws below. Read the rest of this entry »

Assuming you’ve been interested in online marketing for more than about 5 minutes, you’ll doubtless have heard the statistics that are quoted ad infinitum about why online businesses fail. I’m assuming they’re mostly talking financially, in that these people don’t manage to reach profitability or if they do, they don’t generate enough income.

Perhaps the most oft-quoted statistic is that 95% of people who ‘try’ to make it online, don’t.

I don’t know where that stat comes from and I don’t much care. I desire you to have the kind of success that you want, which is the point of this blog post… The failure rate is not where our focus must be if we’re to achieve success.

So, here goes…

There are 3 key reasons why online businesses fail:

1. People create jobs for themselves on the internet to replace their offline job. They don’t create businesses.
2. They are overwhelmed by all the information and potential directions they could possibly take.
3. Their focus is on themselves and earning money, not on how they can provide a solution for those that need and/or want it.

That last one is a biggie, and I’ll deal with it in more depth shortly, but let me briefly explain each of the above in order so you can achieve what you desire.

People create jobs, not businesses

This is one of those things that many people don’t realise they’re doing until it’s too late.

They set out with the best intentions, selling services online. Many great marketers started out this way, but crucially, they didn’t stay there for very long. There’s a good reason for this:

If you can’t step away from what you’ve created online and still earn money, then you don’t have a business, you have a job.

Selling your services is a great way to earn money online and with the power of the internet, you can find clients far more easily than you would if you were cold calling or going ‘door-to-door’.

It’s a wonderful way to get started, as it means you can use skills you already have and simply transfer them onto the internet, in places like The Warrior Forum.

But it isn’t the key to a successful business because Read the rest of this entry »

Over the past few months, I’ve been seeing far greater results in my business and in my personal life, thanks to various changes I’ve made in my mindset. One of them is changing the process I use to ‘get motivated’.

You see, the idea of getting motivated never really made sense to me. Either you’re motivated or you’re not. ‘Getting motivated’ implies that there’s a need to obtain motivation from outside yourself, and if you need that, you’re not doing the right thing (in my opinion). What you’re doing should be inspiration enough, right?

One of the key things that has helped me to change my mindset is the wisdom of my friend Andy and his brilliant book A Bug Free Mind. You can get the first 5 chapters here for FREE.

The following video explains exactly why motivation doesn’t work and what you require instead if you want to be successful. Enjoy!

Something I learned a while ago (at least theoretically) has really been brought home to me in the past few months and I wanted to tell you about it in the hope that you can start to use it to your advantage.

Of all the ‘internet marketing secrets‘ that various bloggers and marketers talk about, this may be the most crucial (and the most real, considering most of the so-called secrets aren’t actually a secret at all).

I should say that this blog post was inspired by another blogger and friend of mine, Carly Taylor from Social Diva Marketing. Following an event that Carly, many other great marketers and I attended, she wrote How to Network The Right Way on her blog.

At the time, I read Carly’s post and even commented on it, but I hadn’t really experienced the benefits of what she was talking about…

You see, the secret I want to share with you today is that, in the world of internet marketing, perhaps more than any other industry, what you know is not as important as who you know. You may even have already heard the phrase ‘Your Network creates your Net Worth’. Never a truer word spoken.

Surrounding yourself with successful people has a massive effect on your business and therefore on your life. You see, by being around these people, many of their habits and viewpoints start to rub off on you. Their points of view can be quite challenging when you first start out, particularly if you have previously held limiting beliefs about yourself or your potential. It can be frustrating as you may look at them and think ‘It’s ok for them, they’ve got X amount of money or this contact or that background’, but this comes from a mentality of lack and ‘not enough’.

Once you realise that they’re abundant thanks largely to who they’re connected to it makes things far clearer.

Don’t get me wrong: I know that some people are born with certain privileges or grow up to have certain skills that you and I may not possess, but that doesn’t mean their network is any less important. If anything, if they’re a specialist, then they need their network even more to do all the things they didn’t learn while specialising!

It’s not just the habits and views of the successful that can be cultivated by networking. If you go into a networking situation with a mentality of creating wealth with all those you meet, then you’re bound to get better outcomes than those people who go in thinking ‘What’s in it for me?’ As a result, you can actually start to Read the rest of this entry »

I’ve been wanting to write this post for a little while but have been struggling a little to phrase it correctly. Now, the time has come to share it as I’ve noticed an alarming trend in internet marketing which I first touched upon in my post on Internet Marketing Reviews.

The trend is one you’ve almost certainly noticed.

Tons of products and product launches for these courses and bits of software that will make you heaps of money on auto-pilot. You may well have seen the sales letters, telling you of all the thousands of dollars the marketer made in just 6 clicks, or the masses of targeted visitors he got in just 24 hours using his easy, push button system.

I’m here to tell you the truth.

It’s total nonsense.

The reason they are marketing products in this way is partly because it’s what the buying public say they want. An easy way of making money online fast. But the public are doing themselves a huge injustice.

Think of it this way…

If I was to sit you in front of a piano and ask you to play me a piece of classical music, without you ever having touched or learned to play a piano before, would you expect to be able to do it in a few hours?

What about if I told you that I could teach you how to play like Chopin or Debussy and that you could be a concert pianist in 24 hours from now?

Sounds like bullshit doesn’t it? Read the rest of this entry »

One of the most interesting things that’s happened to me since I began this journey into internet marketing is that my comfort zone has expanded almost immeasurably. In fact, I now believe that one’s comfort zone must increase in size if you are to be successful.

You see, many people who get into IM have come from a background of having a job and being employed (and in many senses ruled) by someone else. As a result, they haven’t controlled their own time or their income, as these are both governed by the boss. Increasing what you feel comfortable doing, and reducing the amount of fear you feel about doing something new is crucial.

One of my heroes in terms of having a complete lack of fear and the ability to be flexible is the rapper 50 Cent. Personally I think he’s an excellent businessman, quite apart from his ability with music. In fact, this video shows just some of the background and business wisdom that his incredible youth on the streets has taught him:

Robert Greene (author of The 48 Laws of Power) has now teamed up with ‘Fiddy’ in order to understand what it is that makes him so Read the rest of this entry »