Archive for the ‘Marketing Techniques’ Category

I stumbled across this little gem pretty much by accident. Frankly, it watching it was one of those ‘why didn’t I think of that?’ moments.

For those of you not familiar with Jay Abraham, he’s a master copywriter. He’s written copy for some very big names in the marketing world and teaches a select few how to do the same and get paid HUGE sums for it.

Copywriting is, of course, the art of selling in words. If you write something compelling about your product that clearly connects with your readers (potential buyers), you make a sale. It sounds easy when phrased like that but it’s deceptively hard. This is the reason that people like Jay can charge tens of thousands of dollars per sales letter – because they’ve mastered it.

However, I have very good news for you… Read the rest of this entry »

Down in the vaults of the internet, in the burning fires where demons stalk their helpless prey…

Live two blokes called Ben and Shaun!

Ok, ok, so that’s not all that scary and Ben and Shaun don’t really live in the depths of hell. However, they are demons.

No, not in the Twilight or Buffy sense of the word. They’re absolute demons at making money online. And now, as it happens, they’ve turned their demonic abilities to helping you do the same.

I met Ben and Shaun at Mark Anastasi’s Clickbank Millionaire Masterclass a couple of weeks ago and they were on the verge of launching this monster course. They told me about it and now, I have a copy of my own.

http://www.adventuresininternetmarketing.net/imdemons

I already Read the rest of this entry »

I’ve discovered a little gem for you all, thanks to my marketing mate Wayne Lambert.

Wayne was checking out my blog and noticed that I was using bit.ly in order to cloak my links. Cloaking links is a good way of making links more attractive to the reader. For example, it’s always a good idea to cloak links to affiliate products in order to make them look better. ClickBank has started using particularly ugly affiliate links for products that look like this:

http://12f41y-2wcm47zalo2lz78gcor.hop.clickbank.net/

Using bit.ly, you can shorten the link to make it look like this instead:

http://bit.ly/ExampleLink

Now this looks much better already, but it isn’t associated with your own site. This is where Wayne stepped in and suggested a little work of plugin genius.

It’s called Pretty Links and it enables you to create Read the rest of this entry »

I was chatting to a friend of mine who has recently set up her own fashion and beauty magazine-style blog. She mentioned that – like many people online – she wanted to spread the word about it and build the amount of visitors to her site.

As usual, this got me thinking…

She’s already got writers who are creating great original and targeted content for her. All of these great articles are going straight onto her blog for her readers. I realised that she’s not making the most of this stream of information.

You see, if you’re a blogger, the articles (or posts) that you’re creating can also be published on article directory sites. There are several top sites (which you can see below) that get massive traffic. You can also have your article re-published by other people on their blogs, thus creating a viral effect with the same article.

The best part of submitting your articles to sites like EzineArticles is Read the rest of this entry »

Having spoken to a friend of mine who runs a local business, I wanted to share with you a method of getting to the top of Google fast.

What’s even better is that this is not the usual SEO or backlinking strategy. It’s a simple tool that businesses miss out on and therefore miss out on lots of lovely traffic.

The tool is part of the Google suite of tools. It’s called Google Places and it enables you to feature at the top of the search results as part of the geographical results (also known as ‘Local Business results’). This is the tool that used to be called Google Business Center and it works like a dream.

I added several clients to this and immediately got them as the first thing people see when they arrive at their search results.

This video is a quick tutorial on how to get listed and use it to dominate your local business listings for free!

This is a great tool which I’ve only just found out about. It’s part of the Google ‘suite’ of programs. All you need to use it is a free Google account.

If you don’t have Powerpoint (or even if you do) take a look at this. It’s easy to use and you can create great presentations with it.