Adventures in Internet Marketing

Archive for the ‘Market Research’ Category

I asked my subscribers for their feedback recently. I simply posed the question: ‘What do you want to learn?’

One of the many replies I recieved was from a guy called Ian who asked a couple of very good questions. I thought that rather than just answering him via e-mail, I would share the questions and my answers to them.

So here goes:

Do you look for the niche first then create a product around it or do you have an idea for a product then research it’s viability?

This is an interesting one. The truth is, I’ve done it both ways but from my experience, there’s only one way that is very likely to work:

• Find a niche that you have some interest in – The interest isn’t vital but helps to determine where you start looking.
• Find out if there are people selling to that market – Run a search for all the terms you can think of relating to that niche and see if there are Google ads for it. Also look to see if there are people on the first page with things to sell on their site.
• Find out if there are people buying in that market (this is vital) – Forums within your niche are a good place for this. Also, look on Clickbank and Amazon to see if there are products out there. On Clickbank you can see if the product is actually selling.
• Find out what they want to buy – Note that I didn’t say ‘need’ to buy. Again, best way is to ask them. Go to forums and see what they’re discussing and what problems aren’t being solved well enough by others.
• Then create a product around that and place it on Clickbank.

When I first started, I created a product that I thought the market needed. It was a lot harder to sell than subsequent products because I was attempting to sell them something I thought they needed. In fact, I should have looked into what they wanted to buy. I also needed a market full of rabid buyers – ideally people who are obsessed by their field of interest. The classic example are golfers, but there are hundreds out there.

One advanced strategy that my mentor shared with me is
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I’ve just started working with an awesome tool for internet marketing and market research. Thought you might like to know about it so I made this video tutorial, showing you:

• Why You Need Quantcast
• How To Get Quantified
• How To Use The Information

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This is a tool that I’ve discovered thanks to fellow marketer Simon Cad, in his excellent e-book, a review of which will be available on here shortly.

The Warrior Forum

In the meantime, check out the Warrior Forum at

http://www.warriorforum.com

This is a follow-up to the last video I made (below). Here I show you how to find the keywords for your niche or website, so that you can dominate the niche effectively.

Please leave a comment below and let me know what you thought of the tutorial.

Internet Marketing Top Tip: Don’t Read Anything This Man Has Written Before Bedtime!

I’ve only had four hours sleep. And yet I’m buzzing this morning as I write this. And no, it’s not because I’ve just injected coffee into my bloodstream (I don’t even drink it).

The reason for my lack of sleep is because I made a mistake last night. I read a book.

http://bit.ly/Millionaire-Living

The ideas I got from it and the motivation it gave me to work on my business kept me awake for 2 hours and 35 minutes after I finally managed to put it down and turn out the light.

You see, it spoke to me because over the last few months (since November of 2009) I’ve been a serious student of internet marketing. I’ve seen the potential for some incredible money to be made, but more importantly, some amazing freedom to be created.

But I’ve found that, having created a product (and made a good deal of mistakes in doing so, of which more later) I couldn’t seem to get away from all the ‘stuff’ that I needed to do. I wanted to walk away for a week or two and still make money, like the pros do.

This book is the blueprint I was looking for. The man’s a genius and has created the life I think most people want.

http://bit.ly/Millionaire-Living

What’s more, the chapters on internet marketing and information products are brilliant.

For example, I always struggled with market research. Tim’s process for researching his market is brilliant and solves any worries or problems that I used to come up against.

If you want to make it in internet marketing, I would suggest that you need to read this. I’m going to re-read it after I finish it as it’s packed with great stuff.

Not reading it will mean you have to spend a long time accumulating the information. Seems silly when it’s all already here.

http://bit.ly/Millionaire-Living

Highly recommended.

Leave a comment below and let me know if you’ve already read this little gem.

As many of you know, I’m a big fan of Twitter – mainly for the immediacy of the feedback you can get. Believe it or not, you can use Twitter for market research and this video shows you exactly how:

Build Your Twitter Brand Here