Adventures in Internet Marketing

Archive for the ‘Keyword Research’ Category

I asked my subscribers for their feedback recently. I simply posed the question: ‘What do you want to learn?’

One of the many replies I recieved was from a guy called Ian who asked a couple of very good questions. I thought that rather than just answering him via e-mail, I would share the questions and my answers to them.

So here goes:

Do you look for the niche first then create a product around it or do you have an idea for a product then research it’s viability?

This is an interesting one. The truth is, I’ve done it both ways but from my experience, there’s only one way that is very likely to work:

• Find a niche that you have some interest in – The interest isn’t vital but helps to determine where you start looking.
• Find out if there are people selling to that market – Run a search for all the terms you can think of relating to that niche and see if there are Google ads for it. Also look to see if there are people on the first page with things to sell on their site.
• Find out if there are people buying in that market (this is vital) – Forums within your niche are a good place for this. Also, look on Clickbank and Amazon to see if there are products out there. On Clickbank you can see if the product is actually selling.
• Find out what they want to buy – Note that I didn’t say ‘need’ to buy. Again, best way is to ask them. Go to forums and see what they’re discussing and what problems aren’t being solved well enough by others.
• Then create a product around that and place it on Clickbank.

When I first started, I created a product that I thought the market needed. It was a lot harder to sell than subsequent products because I was attempting to sell them something I thought they needed. In fact, I should have looked into what they wanted to buy. I also needed a market full of rabid buyers – ideally people who are obsessed by their field of interest. The classic example are golfers, but there are hundreds out there.

One advanced strategy that my mentor shared with me is
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This is a follow-up to the last video I made (below). Here I show you how to find the keywords for your niche or website, so that you can dominate the niche effectively.

Please leave a comment below and let me know what you thought of the tutorial.