Adventures in Internet Marketing

Archive for the ‘Experts’ Category

I stumbled across this little gem pretty much by accident. Frankly, it watching it was one of those ‘why didn’t I think of that?’ moments.

For those of you not familiar with Jay Abraham, he’s a master copywriter. He’s written copy for some very big names in the marketing world and teaches a select few how to do the same and get paid HUGE sums for it.

Copywriting is, of course, the art of selling in words. If you write something compelling about your product that clearly connects with your readers (potential buyers), you make a sale. It sounds easy when phrased like that but it’s deceptively hard. This is the reason that people like Jay can charge tens of thousands of dollars per sales letter – because they’ve mastered it.

However, I have very good news for you… Read the rest of this entry »

OK, it’s official. I’m a huge nerd.

Trying to pretend that I’m even slightly cool is no longer an option.

I was surfing through the blogosphere (which sounds cool, but isn’t really), looking at some of the top 100 internet marketing blogs out there. Incidentally, if you want to check out the IM blog charts (you know you want to) then visit Winning The Web’s Top IM Blogs.

On one of the blogs – owned by IM expert Matt Cutts – I found this little gem. Actually, Matt’s site is full of little gems. Come to think of it, that’s probably why he’s an expert…

Anyway, Matt’s a bit of a genius when it comes to search engine optimisation. In this video he shares TONS of great information which I know will help your understanding of SEO. So, here it is, in its entirety. It’s a long video – a whole hour, in fact – but it’s time well spent.

Enjoy it and let me know what you think below.

‘Oh, *$%@ing hell!’

I can’t remember exactly, but I’m pretty sure that was one of the first things I said at about 1:30pm on Saturday.

I was busy working on my website, I’d updated a plugin or two and was busy adding the video and form that you can see on the right of the blog. I refreshed the page to double-check that the front page was as I wanted it.

And then it happened.

The front page started redirecting to the ‘Confirm Your Subscription’ page. I had no idea why and tried looking through every bit of code I could find to see why it had happened.

In fact, I ended up spending hours on The Warrior Forum trying to find an expert. Even when I deleted the page, it kept redirecting to the page and returning a 404 error (the error that happens when a page can’t be found or no longer exists). The Warriors were helpful, but I didn’t have time to implement all their suggestions as I was about to go out. Also, I wasn’t sure how expert they were at WordPress.

By this stage I was raging with frustration… It appeared that my website was really screwed up and that I may start losing traffic and looking a little incompetent at the same time.

Read the rest of this entry »