I’ve discovered a little gem for you all, thanks to my marketing mate Wayne Lambert.

Wayne was checking out my blog and noticed that I was using bit.ly in order to cloak my links. Cloaking links is a good way of making links more attractive to the reader. For example, it’s always a good idea to cloak links to affiliate products in order to make them look better. ClickBank has started using particularly ugly affiliate links for products that look like this:

http://12f41y-2wcm47zalo2lz78gcor.hop.clickbank.net/

Using bit.ly, you can shorten the link to make it look like this instead:

http://bit.ly/ExampleLink

Now this looks much better already, but it isn’t associated with your own site. This is where Wayne stepped in and suggested a little work of plugin genius.

It’s called Pretty Links and it enables you to create cloaked links that are associated with your site. They look like regular pages from your site so it makes people trust them more as they already trust your site (assuming they’re on your mailing list or reading one of your articles).

The resulting link looks like this:

http://www.adventuresininternetmarketing.net/cash-code

Trustworthy and far more clickable than that ugly old affiliate link. You can track the link and see how many people click it, which means you can test and measure (one of the keys to making more money online).

You can get the Pretty Links plugin right here:

http://www.adventuresininternetmarketing.net/pretty-links

(see what I did there )

Enjoy!