Adventures in Internet Marketing

‘Yeah, yeah,’ you may be thinking

‘Free traffic? Whatever…’

But bear with me. If you’re a blogger, you’re leaving money and traffic on the table if you’re not doing this.

OK, first of all, you might have heard of my friend and blogging consultant, Chris Garrett. He wrote the Problogger book with Darren Rowse.

Well, he has a new e-book out that tells you everything you need to know to get quality authority links and a boost in traffic, all through a quick and easy approach to guest blogging.

http://www.adventuresininternetmarketing.net/guest-posting

Guest blogging is simply the idea of making a guest appearance on someone else’s blog in your market. You write them an article that provides great quality content for their readers and subscribers. In exchange, at the end of the article, you get a link from their site back to yours. This does several things
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I’ve been reading up on persuasion recently. Not for anything sinister, you understand (internet marketing cult anyone?).

No, I’ve been reading up on it because I know that I’ve been influenced by it in the past, as I’m sure have you. As a result, I want to know what went on in those situations in order to be able to use that technique myself when creating sales letters, offers etc.

As a result of a conversation with Neil Asher, I picked up a copy of Dr. Robert Cialdini’s book Influence: The Psychology of Persuasion

In it, Cialdini talks about a number of different elements that affect our judgement and turn us from prospects into buyers. It’s brilliant, and I wanted to relate something from it to you, as I think you’ll be able to apply it to your business.

In the book Cialdini outlines several ways and examples in which people have been made to comply with a request to buy something. In most cases, the thing they’re buying is an idea, but you can easily see how this can be related to a product or service. In fact, most products should be sold on the idea of what they can do for you, not on how technically brilliant they are. Prospects find this far more inspiring as they can see an improvement in their lives, not just a shiny product.

One chapter in the book talks about Commitment. It seems that we humans are suckers for commitment when it comes to buying into an idea.

Simply stated, commitment and consistency are two elements that we all want to maintain. It’s bigger than just talking about that one sale – we want to be seen as consistent and committed to our decisions in everything we do. Society has taught us that being consistent is something to aspire to, and that being inconsistent means you perhaps can’t be trusted.

As a result of this, we marketers can use commitment and our buyers’ need to be consistent to get them to purchase our product or buy into our brand.

Warning: These techniques are powerful. Do yourself and all of us a favour and only use them to promote and sell things that are worthy, helpful and have a positive influence.

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Just a quick note from me today.

Perhaps the most important part of setting up a business or site online is to make sure you have a good niche. By ‘good’ I mean a niche where:

• there are plenty of buyers
• there isn’t too much competition (but certainly a few people making money)
• and where people are looking for something to solve their problem or issue. Needless to say, that ‘something’ is where your product comes in.

To research good niches (and the keywords that go with them) can be a bit laborious. It would really be far easier if you had a piece of software that could quickly go to Google and locate the areas that have all the attributes of a good niche.

Maybe you can see where I’m going with this…

Well, now there is!

Accomplished internet marketer Ryan Deiss has just released his Cherry Picker software for FREE. You can get a copy here:

http://www.adventuresininternetmarketing.net/cherry-picker

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I stumbled across this little gem pretty much by accident. Frankly, it watching it was one of those ‘why didn’t I think of that?’ moments.

For those of you not familiar with Jay Abraham, he’s a master copywriter. He’s written copy for some very big names in the marketing world and teaches a select few how to do the same and get paid HUGE sums for it.

Copywriting is, of course, the art of selling in words. If you write something compelling about your product that clearly connects with your readers (potential buyers), you make a sale. It sounds easy when phrased like that but it’s deceptively hard. This is the reason that people like Jay can charge tens of thousands of dollars per sales letter – because they’ve mastered it.

However, I have very good news for you… Read the rest of this entry »

Down in the vaults of the internet, in the burning fires where demons stalk their helpless prey…

Live two blokes called Ben and Shaun!

Ok, ok, so that’s not all that scary and Ben and Shaun don’t really live in the depths of hell. However, they are demons.

No, not in the Twilight or Buffy sense of the word. They’re absolute demons at making money online. And now, as it happens, they’ve turned their demonic abilities to helping you do the same.

I met Ben and Shaun at Mark Anastasi’s Clickbank Millionaire Masterclass a couple of weeks ago and they were on the verge of launching this monster course. They told me about it and now, I have a copy of my own.

http://www.adventuresininternetmarketing.net/imdemons

I already Read the rest of this entry »

Yesterday, I wrote about how to create products quickly and easily by leveraging content created by other people, as well as the knowledge of experts.

Today I have a little videographical treat for you.

Several people mentioned this site to me in the past, but I didn’t take the time to explore it.

And frankly…

Wow! Have I been missing out?! (That’s a rhetorical question, in case you wondered…)

Fiverr.com is known as the $5 Marketplace. People join the site and can offer their services (not matter how bonkers) for just five US dollars. Some of the more savvy users have appealed to the internet marketing community with their posts on the site. The result is a very inexpensive way to get things done for your business, while you focus on the more creative and/or important parts. Ah, gotta love leverage…

Check out this short video I’ve put together for you, all about Fiverr and some of the services that are available for internet marketers. Enjoy!